Prof. Eleonora Pasotti - The Occupy Movement's Branding Problem

November 03, 2011


UCSC Professor of Politics, Eleonora Pasotti, was interviewed for an article in the Atlantic entitled "The Occupy Movement's Branding Problem." Pasotti argues that the label "Occupy" while catchy and effective for the first phase of the movement, might be associated with extremisms that will ultimately undermine protestors' goals for a broad mobilization with which most Americans can identify. [Get Article]